Our focus is FUNCTION. PERFORMANCE. TECHNOLOGY. ERGONOMICS. ELEGANCE .
We believe that cycling products can be improved. Our mission is to combine technology, design and a deep understanding of the cycling industry to create a world beating range of products that make the ride better. We push the boundaries by taking an unconventional approach to development. We look outside of the bicycle industry, applying the latest engineering and manufacturing technologies to construct products in ways that no other manufacturer has done to date. The result is a range of products that combine form and function to perfectly suit the needs of the modern cyclist. This is all done from our design office in Frome, Somerset, UK. We work on great products, test them relentlessly and develop them further so that the design is sleek and so that they have improved functionality over other available products at the same price point. We're a new brand but we have big plans. We launched with a range of world beating saddles and have now expanded into bar tape, grips, water bottles and tools. There???s more exciting products to come; watch this space.